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The Strategic Edge
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What High-Performing Owners Do Differently in a Down Market
How High-Performing Owners Operate in a Down Market. Down markets have a way of exposing things. Not just weak balance sheets or overextended growth plans, but leadership habits that were quietly propped up by good conditions. When markets are strong, almost everyone looks competent. Demand covers mistakes. Growth hides inefficiencies. Momentum forgives poor decisions. In those environments, it’s hard to tell whether performance is coming from skill or simply from timing. A d
Jan 55 min read


Turning Instagram Data Into Content Pillars That Actually Make Sense
If you are the brand, or you sell for a larger brand, you're definitely leaving money on the table if you guess your way through social media. You can keep guessing, but that is how you burn time and attention with nothing to show for it. At some point you have to stop asking what you feel like posting and start asking what the numbers are telling you. Instagram is not just a place to be visible. It is a feedback loop. It shows you what your audience finds valuable, what they

Dan Cholewa
Dec 3, 20256 min read


Striking the Balance When You Are the Brand: How to Build Your Personal Brand
When you build a business around who you are, social media becomes more than a marketing channel. It becomes the proof of concept behind your reputation. People do not just want your expertise. They want the human delivering it. They want to understand how you think. They want to see your standards and your world and the personality behind the results. But this conversation is not only for entrepreneurs or personal brands. If you work in sales inside a larger organization, yo

Dan Cholewa
Nov 27, 20253 min read


Need Is Not A Hiring Strategy: Recruiting The Right Talent For Your Business
Most business owners do not “decide” to hire, they finally surrender to it. The story usually goes like this: the inbox is out of control, deals are slipping, clients are waiting for updates, marketing is behind, the team is burned out, and someone says the magic words: “I just need a VA” or “I need a TC” or “I need another buyer’s agent.” The need is real. The problem is that need never solves anything on its own. When you hire from need, you are hiring from pain. Pain is a

Dan Cholewa
Nov 17, 20257 min read
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