How High-Performing Owners Operate in a Down Market. Down markets have a way of exposing things. Not just weak balance sheets or overextended growth plans, but leadership habits that were quietly propped up by good conditions. When markets are strong, almost everyone looks competent. Demand covers mistakes. Growth hides inefficiencies. Momentum forgives poor decisions. In those environments, it’s hard to tell whether performance is coming from skill or simply from timing. A d
Most business owners think they do. They look at their bank account balance, maybe glance at QuickBooks, and assume things are fine. But fine is not the same as healthy. Fine is what you say when you don’t actually know. A financial audit is not about accounting. It is about truth. It is about getting honest with how your money moves, what it produces, and what it wastes. Because what you do not measure, you cannot control. And what you do not control, controls you. The harde