How High-Performing Owners Operate in a Down Market. Down markets have a way of exposing things. Not just weak balance sheets or overextended growth plans, but leadership habits that were quietly propped up by good conditions. When markets are strong, almost everyone looks competent. Demand covers mistakes. Growth hides inefficiencies. Momentum forgives poor decisions. In those environments, it’s hard to tell whether performance is coming from skill or simply from timing. A d
If you are the brand, or you sell for a larger brand, you're definitely leaving money on the table if you guess your way through social media. You can keep guessing, but that is how you burn time and attention with nothing to show for it. At some point you have to stop asking what you feel like posting and start asking what the numbers are telling you. Instagram is not just a place to be visible. It is a feedback loop. It shows you what your audience finds valuable, what they